← WorkHEALTHY.IO
Healthy.io — marketing and product frontend
Cut marketing-page build time ~4x - from days to hours - with a reusable Next.js / React component system. Also launched the Trust Center, the content platform for FDA, GDPR, ISO 27001 and HITRUST compliance.
Context
The work often looked like marketing infrastructure, but the risks were product risks: SEO regressions, accessibility issues, localization bugs, analytics gaps, and broken user journeys.
Sites had to stay fast enough, easy enough to change for campaigns, and predictable for a small frontend team.
Problem
Marketing velocity and refactors both touched the same routes. Shortcuts showed up later as SEO or accessibility regressions.
Technical notes
Shared Next.js patterns: reusable page shells, clear CMS boundaries, and middleware for cross-cutting behavior (country routing, geofencing, redirects) instead of duplicating checks in every page.
We upgraded a large codebase from Next.js 11 → 12 and used that window to lean on middleware for country-specific behavior. That kept geo logic in one place, which was easier to review for SEO and accessibility assumptions and cheaper to maintain when routes changed.
Risk
Representative routes in CI, boring checklists on SEO metadata and a11y, and keeping “pixel perfect” scoped so time went to durable behavior.
Result
Marketing could ship campaigns without the stack turning into a pile of one-off landings. Page setup dropped from days to hours (~4x), and the Trust Center gave Security & Compliance a place to publish FDA, GDPR, ISO 27001, and HITRUST material.